OpenAI Launches ChatGPT Advertising Pilot with Major Brands Including Target, Ford, and Adobe
By
Emma Roth
Slow-proofed and worth the wait. Worth its weight in flour.
Summary
OpenAI has launched an advertising pilot program in ChatGPT, with several major brands including Target, Ford, Mazda, Audible, and Adobe participating. These companies will display ads within ChatGPT conversations, with placements reportedly costing significant amounts. Target's announcement indicates ads will help users discover products and deals based on keywords and their current needs. The article provides details about the advertising initiative and participating companies.
Key quotes
· 3 pulledOpenAI officially launched its advertising pilot in ChatGPT, leaving us with a better idea of the kinds of products we might see stuffed beneath our conversations with the AI chatbot.
Several companies have announced plans to show ads inside ChatGPT — placements that will reportedly cost them a pretty penny — ranging from major retailers like Target to automakers like Ford and Mazda.
Target says in an announcement that it will use ads in ChatGPT to help users 'discover products, deals and inspiration that meet what they're seeking at that moment.'
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