OpenAI Expands ChatGPT Ads Pilot to Support Free Access
By
davidbarker
Crisp on the outside, thoughtful on the inside. A keeper.
Summary
OpenAI is expanding its ads pilot program in ChatGPT, starting with tests in the U.S. and planning to expand to Canada, Australia, and New Zealand. The company reports positive early results including no impact on consumer trust metrics, low ad dismissal rates, and improving ad relevance. The ads are designed to support free access to ChatGPT while maintaining user control, clear labeling, answer independence, and strong privacy protections.
Key quotes
· 4 pulledOur ads pilot is focused on supporting broader access to ChatGPT while preserving consumer trust, usefulness, and user control.
We're seeing no impact on consumer trust metrics, low dismissal rates of ads, and ongoing improvements in the relevance of ads as we learn from feedback.
These positive signals support moving into the next phase of our pilot.
In the coming weeks, we'll begin expanding beyond the U.S., starting with pilots in Canada, Australia, and New Zealand.
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