OpenAI Testing Advertising Features in ChatGPT, Potentially Introducing Ads to the Platform
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· 2 sourcesOpenAI is internally testing advertising features within ChatGPT, as revealed by code references in the ChatGPT Android app beta, according to Hacker News. The Verge reported that ChatGPT head Nick Turley said during an interview that while ads are not ruled out, their integration would need to be thoughtful and tasteful. Turley emphasized that ChatGPT's focus on user goals might make it unsuitable for ads, though other OpenAI products could adopt different revenue models.
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Summary
OpenAI is internally testing advertising features within ChatGPT, as revealed by code references in the ChatGPT Android app beta. The company is planning to introduce ads similar to Google Search's model, which could potentially transform the web economy. Currently, ChatGPT offers a completely ad-free experience with only premium subscription options, but this development suggests a shift toward monetization through advertising.
Key quotes
· 4 pulledOpenAI is now internally testing 'ads' inside ChatGPT that could redefine the web economy.
Up until now, the ChatGPT experience has been completely free.
OpenAI is planning to replicate a similar experience.
ChatGPT Android app 1.2025.329 beta includes new references to an 'ads feature' with 'bazaar content', 'search ad' and 'search ads carousel.'
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