Global Mechanic and AIM Creative Studios develop mixed-media visual language for UBC's "Push Forward" campaign
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PUBLISHED by Carlos El Asmar
Summary
A brief article describing how Global Mechanic and AIM Creative Studios developed a mixed-media visual language for the University of British Columbia's "Push Forward" campaign, in collaboration with ONE23WEST and under the creative direction of Bruce Alcock. The campaign aims to honor UBC's century-long legacy with a sophisticated visual approach.
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MotionographerGlobal Mechanic and AIM Creative Studios develop mixed-media visual language for UBC's "Push Forward" campaignmotionographer.comKey quotes
· 2 pulledIn collaboration with ONE23WEST and under the creative direction of Bruce Alcock from Global Mechanic, we developed a visual language for the 'Push Forward' campaign that would do justice to the University of British Columbia's century-long legacy.
To achieve the aimed-for level of sophistication, we took...
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