How design studio BUCK created LinkedIn's new global celebration animations for career milestones
By
Tom May
The kind of bagel that ruins lesser bagels for you.
Summary
Design studio BUCK partnered with LinkedIn to create a new set of 16 animated celebration illustrations for the platform's billion-plus users. These graphics mark career milestones like new jobs, work anniversaries, and certifications, designed to work across different cultures while allowing personal expression. The project involved crafting a flexible visual system that balances global recognition with individual customization.
Key quotes
· 3 pulledWhen someone lands a new job or marks a work anniversary on LinkedIn, the moment deserves more than a generic graphic.
The result is a set of 16 animated illustrations that users can choose from, each designed to work across cultures while giving room for personal expression.
The studio worked with the platform to craft a flexible visual system, which balances global recognition with personal expression.
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