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How design studio BUCK created LinkedIn's new global celebration animations for career milestones

By

Tom May

6mo ago· 7 min readenNews

Summary

Design studio BUCK partnered with LinkedIn to create a new set of 16 animated celebration illustrations for the platform's billion-plus users. These graphics mark career milestones like new jobs, work anniversaries, and certifications, designed to work across different cultures while allowing personal expression. The project involved crafting a flexible visual system that balances global recognition with individual customization.

Key quotes

· 3 pulled
When someone lands a new job or marks a work anniversary on LinkedIn, the moment deserves more than a generic graphic.
The result is a set of 16 animated illustrations that users can choose from, each designed to work across cultures while giving room for personal expression.
The studio worked with the platform to craft a flexible visual system, which balances global recognition with personal expression.
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The studio worked with the platform to craft a flexible visual system, which balances global recognition with personal expression. When someone lands a new job or marks a work anniversary on LinkedIn...

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