David Johnston's Signalism framework asks creatives to consider ethics before execution
By
Tom May
Summary
David Johnston, founder of Accept & Proceed and former Nike creative, introduces Signalism — a framework that challenges creatives to ask "should we do it at all?" before starting projects. Drawing on two decades of experience in design and branding, Johnston argues that the signals brands send through their work shape behavior and carry ethical weight. His forthcoming book and framework push the creative industry to consider the broader consequences of their output beyond just feasibility and desirability.
Source
Creative BoomDavid Johnston's Signalism framework asks creatives to consider ethics before executioncreativeboom.comKey quotes
· 3 pulledShould we do it at all?
Signals shape behaviour
What he's increasingly preoccupied with now is the question nobody trains you to ask: should we do it at all?
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