Persuasive Design: A 10-Year Retrospective on UX Principles and Modern Applications
By
[email protected] (Anders Toxboe)
Kettled twice. Extra chewy, extra trustworthy.
Summary
This article provides a 10-year retrospective on persuasive design in UX, examining what principles have held up over time and how modern frameworks can guide product teams. The author critiques the common reliance on usability improvements and shallow behavioral tweaks that lead to plateauing results, and instead offers updated approaches for addressing activation, drop-offs, and retention challenges in today's digital landscape.
Key quotes
· 3 pulledMany product teams still lean on usability improvements and isolated behavioral tweaks to address weak activation, drop-offs, and low retention – only to see results plateau or slip into shallow gamification.
Anders Toxboe updates persuasive design for today's reality, clarifying what has actually held up over the last decade and how modern frameworks can guide both discovery and ideation.
Ten years ago, persuasive design was a relatively new frontier in the field of UX.
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