The Dinner Ladies rebrand: Universal Favourite refreshes Australian frozen meal service's identity
By
David Airey
Summary
A case study about the rebranding of The Dinner Ladies, an Australian frozen meal service, by Sydney-based design agency Universal Favourite. The project involved refreshing the brand's visual and verbal identity — including logo, website, and packaging — to reflect the company's homely meals and anti-"mumsy" attitude while respecting its origin story of two women starting in a backyard shed in 2007.
Source
Identity DesignedThe Dinner Ladies rebrand: Universal Favourite refreshes Australian frozen meal service's identityidentitydesigned.comKey quotes
· 3 pulledThe Dinner Ladies needed a recipe for a rebrand that would not only pay respect to their unique origin story but bring their visual and verbal identity up to speed with their growth as Australia's tastiest frozen meal service.
We joined forces to cook them up a fresh look and feel that reflects their homely meals and anti-'mumsy' attitude, extending all the way from their website through to their packaging.
Now whack the oven on, because Australia's hottest frozen meal service has arrived.
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