Higgidy Launches New Brand Identity by Bloom to Attract Next Generation of Shoppers
By
Abbey Bamford
Toasted to a respectable shade. No regrets, no crumbs left.
Summary
Higgidy, a UK food brand known for pies, quiches, and snacks, has unveiled a new visual identity created by London agency Bloom. The rebrand aims to appeal to a new generation of shoppers while maintaining the brand's core values of warmth, generosity, and craft-driven quality. The design celebrates abundance, sociability, and real-life eating experiences, positioning Higgidy alongside other successful challenger brands like Innocent and Yeo Valley that transformed supermarket food categories.
Key quotes
· 4 pulledHiggidy has unveiled a new visual identity, created by Bloom, in a bid to strengthen the brand's appeal with a new generation of shoppers
The UK food pioneer, known for its pies, quiches, and increasingly its snacking range, first launched in 2003
Higgidy was part of a wave of challenger brands that helped rewrite the rules of supermarket food
The London agency has refreshed the much-loved British brand with a design that celebrates abundance, sociability and real-life eating
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