King's Hawaiian Unveils 75th Anniversary Rebrand with New Packaging and Logo Design
By
Abbey Bamford
Crackles when you bite it. Shows the baker did the work.
Summary
King's Hawaiian, the family-led bakery brand known for its sweet rolls, has undergone a major rebrand for its 75th anniversary. New York studio Mrs&Mr led the redesign, which includes a softer crown logo, custom typography, and vibrant new packaging. The refresh aims to connect with new generations while maintaining the brand's Hawaiian heritage and rich history.
Key quotes
· 3 pulledWe reimagined the King's Hawaiian brand to honour our rich heritage
The updated identity introduces a softer crown, custom typography, and vibrant new packaging
The refresh comes as King's Hawaiian looks to connect with a new generation of fans while keeping its heritage front and centre
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