Snapchat and HBO Max launch 'House of the Dragon' AR billboard experience in Times Square
By
Andrew Hutchinson
Summary
Snapchat launched a Crowd Created AR activation in New York City's Times Square on June 18, partnering with HBO Max to promote the upcoming season of "House of the Dragon." The interactive large-format experience allows passersby to project themselves onto billboards and insert themselves into fictional scenes from the show using augmented reality technology.
Source
bskySnapchat and HBO Max launch 'House of the Dragon' AR billboard experience in Times Squaresocialmediatoday.comKey quotes
· 3 pulledSnapchat launched an activation in New York City's Times Square on June 18 that lets passersby interact with AR ads on large-format video screens.
Snapchat's Crowd Created AR activation provides an IRL booth experience that puts people directly in the scene of a digital ad.
The platform partnered with HBO Max on this initial activation, creating an AR promotion for the upcoming season of 'House of the Dragon.'
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