Dentsu Expands Fandom Intelligence Platform Globally; Streaming IP Boosts Fan-to-Buyer Conversion by 30%
By
Naman Ramachandran
Summary
Dentsu Sports & Entertainment has expanded its Fandom Intelligence platform globally, revealing that streaming titles like "Stranger Things," "Emily in Paris," and "Wednesday" outperform other entertainment IP by 30% in converting fans into buyers. The platform, which matches brands with fan communities based on behavior, values, and purchase intent, was launched at the SEG3 conference in London and is now available in the U.S., U.K., India, and Greater China after operating in Japan since 2020.
Source
VarietyDentsu Expands Fandom Intelligence Platform Globally; Streaming IP Boosts Fan-to-Buyer Conversion by 30%variety.comKey quotes
· 1 pulledStreaming titles including 'Stranger Things,' 'Emily in Paris' and 'Wednesday' outperform the average across all entertainment IP tested by 30% when it comes to converting fans into buyers.
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