OpenAI expands ChatGPT advertising pilot to the UK, with more countries to follow
By
Luis Rijo
Summary
OpenAI has expanded its ChatGPT advertising pilot to the United Kingdom, marking the first time ads are served to users outside North America, Australia, and New Zealand. The UK launch, announced June 6, 2026 by VP of Monetization Benji Shomair, is part of a broader geographic rollout that will also include Japan, South Korea, Brazil, and Mexico. Ads target free and Go subscribers, while Plus, Pro, and Enterprise users remain ad-free.
Source
bskyOpenAI expands ChatGPT advertising pilot to the UK, with more countries to followppc.landKey quotes
· 3 pulledOpenAI today confirmed that its ChatGPT advertising pilot is active in the United Kingdom, marking the first time the platform has served ads to users outside North America, Australia, and New Zealand.
The UK launch did not arrive in isolation. According to Shomair's post, it is part of a wider geographic expansion that will also bring ChatGPT ads to Japan, South Korea, Brazil, and Mexico.
OpenAI today activated ChatGPT advertising in the UK, with ads targeting free and Go subscribers while Plus, Pro, and Enterprise users remain entirely ad-free.
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