Crunchyroll Announces Taiwan and South Korea Expansion with Localized Services
By
Liz Shackleton
FeedBagel synthesis
· 2 sourcesCrunchyroll President Rahul Purini announced at the APOS conference that the anime streaming platform will expand into Taiwan and South Korea with localized services, Deadline reported. A localized service will launch in Taiwan this summer and in South Korea later this year, with Taiwanese fans getting access to the full catalogue and simulcast lineup from launch, according to Variety. Purini described both markets as "high-affinity markets" for anime and emphasized that the expansion includes investments in content, localization, marketing, and fan engagement.
Crusty in the right places. Worth the chew.
Summary
Crunchyroll President Rahul Purini announced at the APOS conference that the anime streaming platform will expand into Taiwan and South Korea through localized services, content investment, and community-building initiatives. Localization efforts will begin in Taiwan this summer, followed by Korea later in the year. Purini described both markets as "high-affinity markets" for anime and emphasized that localization would deepen the anime ecosystem in these territories.
Key quotes
· 3 pulledCrunchyroll is planning to expand its presence in Taiwan and South Korea through investment in content, localization, marketing and community.
Purini said localization would start in Taiwan this summer followed by Korea later in the year.
Describing Taiwan and Korea as 'high-affinity markets', Purini explained how localization would deepen the 'anime ecosystem' in both territories.
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