Snap unveils $2,195 AR glasses Specs, betting on wearable computer revolution
By
Amy O’Brien
Summary
Snap has unveiled its new AR glasses called Specs, priced at $2,195 per pair. The device represents the culmination of a decade-long investment into wearable computers combining AI and AR. Following the failure of the 2016 Spectacles (which only captured photos/videos), CEO Evan Spiegel is betting on these new glasses to revolutionize personal tech. However, experts express skepticism about their success, noting they face challenges in providing behavior-shifting convenience that can compete with both smartphones and rival AI glasses from competitors.
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Key quotes
· 3 pulledEver since Snap's 2016 Spectacles, which only captured photo and video content to share on Snapchat and failed to sell, co-founder and CEO Evan Spiegel has been promising investors that Snap would one day revolutionize personal tech devices
the new Specs glasses are here, and they cost $2,195 a pop
experts say their success hinges on providing behavior-shifting convenience that usurps both smartphones and competitors' AI glasses
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