Snap launches consumer AR glasses 'Specs' at $2,195 with fall 2025 preorders
By
Jay Peters
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
Snap is launching its first consumer augmented reality glasses called Specs, priced at $2,195. Available for preorder with a $200 refundable deposit, the glasses are expected to ship in fall 2025 in the US, UK, and France. This marks a major milestone for Snap, which first entered the smart glasses market with its original Spectacles in 2016 and has been developing AR versions internally for years.
Key quotes
· 3 pulledSpecs, which Snap describes as 'a wearable computer built into see-through augmented reality glasses,' will cost $2,195.
You can preorder a pair of Specs now at specs.com with a $200 refundable deposit
Snap says they're expected to ship 'this fall' in the US, UK, and France.
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