Snap launches $2,195 augmented-reality glasses for consumers, betting on AR future
By
CEDTyClea
Crusty in the right places. Worth the chew.
Summary
Snap Inc. has launched its first consumer augmented-reality glasses called Specs, priced at $2,195. Unveiled at the Augmented World Expo in Long Beach, California, the device represents a major bet by Snap in the AR space, a category where even Apple's Vision Pro has struggled to gain traction. The launch comes at a critical time for Snap as its advertising business faces pressure from larger competitors.
Key quotes
· 3 pulledSNAP on Tuesday launched its first augmented-reality glasses for consumers at a hefty price of $2,195, pitching the device as the future of how people interact with technology in the AI age.
Specs mark a major bet by the social media minnow in a device category that even Apple has struggled to turn into a hit with its Vision Pro headset.
The launch comes at a critical moment for Snap, whose ad business is under pressure
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