Mujosh eyewear brand identity refresh by Grafa

Grafa partnered with the brand to redesign its identity and reposition it for a new generation of consumers, moving away from its existing visual language towards something sharper, more expressive and culturally attuned.

The project centred around redefining Mujosh's presence through a more reduced and confident system.

Rather than creating disruption for the sake of novelty, the ambition was to retain recognisability while introducing a stronger point of view.