Zaha Hadid Architects rebrands to ZHA after legal dispute over name usage
By
Amy Peacock
Summary
Zaha Hadid Architects principal Patrik Schumacher announced the studio is being renamed to ZHA, describing it as a "natural brand evolution." The rebranding follows a legal battle with the Zaha Hadid Foundation over the use of the late architect's name, which resulted in Schumacher being able to renegotiate the licensing contract or change the firm's name.
Source
DezeenZaha Hadid Architects rebrands to ZHA after legal dispute over name usagedezeen.comKey quotes
· 2 pulledThis week on Dezeen, Zaha Hadid Architects principal Patrik Schumacher revealed that the studio was being renamed ZHA, in a move he described as a 'natural brand evolution'.
The rebranding comes after the studio won a legal battle with the Zaha Hadid Foundation over the use of Zaha Hadid's name, which concluded that Schumacher could renegotiate the licensing contract or change
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