Wiedemann Lampe designs bio-inspired brand identity for Natural History Museum Abu Dhabi
By
Abbey Bamford
A bagel you'd recommend to a friend without hedging.
Summary
The Natural History Museum Abu Dhabi has opened on Saadiyat Island, featuring a new brand identity designed by Wiedemann Lampe. The studio was brought in early to develop the visual identity, narrative, naming, wayfinding, and digital/physical systems for the museum, which sits within the global Natural History Museum family. The bio-inspired identity was designed to match the ambition of Mecanoo's architectural design and reflect the museum's unique cultural context.
Key quotes
· 2 pulledThe studio was brought in early, tasked with shaping everything from visual identity and narrative to naming, wayfinding and a full digital and physical system.
Creative Boom gets an exclusive first look at the museum's bio-inspired identity, designed to sit within the global Natural History Museum family while reflecting its unique architectural and cultural...
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