Brand Brothers Redesign Glénat's Visual Identity While Preserving Existing Logo
By
Abbey Bamford
A second-rack bagel that's nearly first-rack. Tasty stuff.
Summary
Brand Brothers, a Paris-based design studio, successfully redesigned the visual identity for French publisher Glénat while working under the constraint of not being able to change the existing logo. The designers turned this limitation into an opportunity, creating a dynamic system that respects the company's heritage while bringing fresh, unexpected elements. The project demonstrates how design studios can approach the challenge of building on existing brand assets while delivering innovative solutions.
Key quotes
· 3 pulled"It was a real constraint at first, in the sense that we almost never work this way"
"We are always the authors of the logos for the brands we work with"
"given the importance of typographic work in our working method, starting from an existing logo"
You might also wanna read
Warburtons Celebrates 150th Anniversary with Comprehensive Packaging Redesign by Taxi Studio
Warburtons, the 150-year-old British bakery brand, has undergone a comprehensive packaging redesign by Taxi Studio to celebrate its mileston
Creative Boom·2mo ago
Design Agency Wins Whisky Label Award Through Analog, Location-Based Creative Process
The article describes how design agency Thirst won a prestigious whisky label design project for East London Liquor Company by taking an ana
Creative Boom·2mo ago
How Lark Design Studio Created a Premium Brand Identity for Portable Toilet Startup Luii
Lark Design Studio took on the challenging branding brief for portable toilet startup Luii, creating a sophisticated brand identity that def
Creative Boom·2mo ago
How Crown Creative branded a luxury dog hotel for two very different audiences
Crown Creative developed a branding identity for Barkhouse, a luxury dog hotel and daycare in Manhattan, that had to appeal to two very diff
Creative Boom·2mo ago
Among Equals rebrands Tonic Health with a clarity-focused identity centered on light
Among Equals has rebranded Tonic Health, a UK supplement company, moving away from clinical clichés and pastel wellness promises toward a st
Creative Boom·3mo ago
How MELT Design used a family's migration story to create an irreplicable chocolate brand identity
Brazilian design studio MELT Design transformed the Clemens Chocolate brand by uncovering and centering the extraordinary migration story of
Creative Boom·3mo ago