Among Equals rebrands Tonic Health with a clarity-focused identity centered on light
By
Abbey Bamford
Properly proved. Has structure, has flavour, has a point.
Summary
Among Equals has rebranded Tonic Health, a UK supplement company, moving away from clinical clichés and pastel wellness promises toward a striking identity centered on the concept of light as clarity. The project was driven by the insight that the supplement market is full of noise, bold claims, and big promises with little evidence, leading to consumer confusion. The new branding aims to cut through that noise and bring clarity to the supplement aisle.
Key quotes
· 2 pulledThere's a lot of noise. Bold claims, big promises, not always a lot of evidence behind them. And when everyone's shouting, no one's listening.
In the UK, nine out of ten adults aren't getting the nutrients they need, with more than half of daily meals made up of ultra-processed foods.
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