JKR redesigns KFC's brand identity around the bucket in global 'Bucketverse' rollout across 150+ countries
By
Katy Cowan
Summary
Jones Knowles Ritchie (JKR) has redesigned KFC's entire brand identity around its iconic bucket, creating a cohesive "Bucketverse" that spans a 3D logo, custom typefaces, a refreshed Colonel Sanders, and every customer touchpoint. The evolution is rolling out across more than 150 countries and leverages KFC's distinctive brand assets — the bucket, stripes, Colonel, and "Finger Lickin' Good" strapline — to modernize the fast-food giant's visual identity while maintaining instant recognizability.
Source
Creative BoomJKR redesigns KFC's brand identity around the bucket in global 'Bucketverse' rollout across 150+ countriescreativeboom.comKey quotes
· 3 pulledIt's why an email from Jones Knowles Ritchie (JKR) made me smile this morning.
It's just helped KFC evolve its entire identity, reminding us that few fast-food brands carry a kit of parts as distinctive as its own.
The bucket, the stripes, the Colonel, and its strapline 'Finger Lickin' Good' – each one is instantly recognisable.
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