Dezeen's 2025 Review: Top 10 Corporate Rebrands and Logo Redesigns
By
Jane Englefield
Crisp on the outside, thoughtful on the inside. A keeper.
Summary
Dezeen's review of 2025 highlights the top 10 rebrands from the past year, ranging from subtle updates to major redesigns. The article covers Walmart's minimal logo refresh, Amazon's barely-noticeable tweaks, and Cracker Barrel's failed rebrand attempt. It examines how various companies approached brand identity changes in 2025, analyzing both successful and unsuccessful redesigns across different industries.
Key quotes
· 3 pulledFrom restaurant Cracker Barrel's failed rebrand to the barely-noticeable tweaks to retailers Amazon and Walmart, our Review of 2025 continues with Dezeen's top 10 rebrands from the last year.
American hypermarket chain Walmart unveiled one of 2025's most subtle redesigns, with a largely unchanged brand identity and logo.
Walmart said that it updated its 'spark' motif
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