Why 2025's most significant brand rebrands went unnoticed by social media
By
Tom May
5mo ago· 7 min readenInsight
100/100
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Summary
The article argues that the most significant brand rebrands of 2025 were not the ones that went viral on social media (like Cracker Barrel's controversial logo change), but rather the quiet, unremarkable rebrands that happened without public fanfare. The author reflects on a year of watching brands struggle with identity changes, concluding that the truly consequential rebrands were the ones nobody was talking about online.
Key quotes
· 3 pulled2025's been a bit of a weird year, hasn't it?
the most consequential rebrands of the year were the ones nobody was actually talking about on social media
While everyone was obsessing over spectacular failures, the rebrands that will actually matter slipped by almost unnoticed.
While everyone was obsessing over spectacular failures, the rebrands that will actually matter slipped by almost unnoticed.
2025's been a bit of a weird year, hasn't it? For instance, I've spent the ...
