KFC shifts focus to boneless chicken and menu revamp to compete in growing chicken market
By
Amelia Lucas
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Summary
KFC is revamping its menu to focus on boneless chicken options and improving its chicken tenders recipe, as part of a strategy to regain market share amid increasing competition from both legacy fast-food chains and newer upstarts. The chain is also expanding its sauce offerings and adding new drinks to appeal to changing consumer preferences.
Key quotes
· 2 pulledWe are moving from chicken-on-the bone to more and more boneless chicken.
We are evolving our tenders to make sure that, nonnegotiable, we're going to have the biggest, the juiciest and the crispiest.
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