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Displayce launches three AI agents for DOOH advertising via MCP at Cannes Lions 2026

Displayce unveils three AI agents via MCP at Cannes Lions 2026, automating DOOH media planning, campaign analysis, and sales presentations from brief to report.

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ppc.land·Business by Flipboard·19d ago·14 min read

VIOOH's Seller Agent automates 100+ premium DOOH deals in H1 2026, self-serve launch set for Q3

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Shared by @ppc.land ↗

ppc.land20d ago

Warner Bros. Discovery and AWS Partner to Bring Agentic AI to Advertising Technology

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Shared by @rmn-india.bsky.social ↗

rmnstars.com23d ago

AudienceProject integrates Pinterest into cross-media measurement platform for UK and Germany

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Shared by @marketingnews.bsky.social ↗

ppc.land27d ago

Nexxen Opens Ad Platform to AI Agents from Anthropic and Google for Automated Media Buying

As agencies build in-house AI systems for streamlined media buys, Nexxen is betting that being interoperable is the new competitive advantage in adtech.

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adweek.it·Tech by Flipboard·1mo ago·1 min read

AI agents reshape ad tech stack as Mediaocean, Magnite, and others launch orchestration tools on June 11

Mediaocean NIVO AI, Magnite Orchestration, Teads EngageOS, and Walmart Connect on DV360 each launched June 11 as ChatGPT fell to 52.7% of global AI traffic.

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ppc.land·Tech by Flipboard·1mo ago·25 min read

IAS launches Low-Quality GenAI Avoidance tool with performance data from 1 billion impressions

IAS moves Low-Quality GenAI Avoidance to general availability, with data showing 49% higher success rate and 24% lower cost per success on quality inventory.

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ppc.land·Tech by Flipboard·1mo ago·11 min read