Nexxen Opens Ad Platform to AI Agents from Anthropic and Google for Automated Media Buying
Adtech platform Nexxen has opened its platform to external AI agents, enabling agency clients to connect their own AI tools directly into Nexxen's campaign buying and optimization capabilities. The company now supports Anthropic's model context protocol (MCP) for access through Claude, as well as Google's agent-to-agent protocol. This move positions interoperability as a competitive advantage as agencies increasingly build in-house AI systems for streamlined media buying.
Key quotes
Adtech platform Nexxen is opening up its platform to external AI agents, allowing agency clients to connect their own AI tools directly into Nexxen's campaign buying and optimization capabilities
Nexxen now includes support for Anthropic's model context protocol (MCP) that allows agencies to access its platform through Claude and Google's agent-to-agent protocol
As agencies build in-house AI systems for streamlined media buys, Nexxen is betting that being interoperable is the new competitive advantage in adtech
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