Displayce launches three AI agents for DOOH advertising via MCP at Cannes Lions 2026
By
Luis Rijo
Summary
Displayce, a France-based digital out-of-home (DOOH) advertising technology company, announced at Cannes Lions 2026 the launch of three specialized AI agents accessible via the Model Context Protocol (MCP). The agents — named Agentic DOOH — automate media planning, campaign analysis, and sales presentations across the full advertising workflow from brief to report. This positions Displayce inside the agentic workflows that media agencies are beginning to adopt at scale, marking a shift toward AI-driven decision-making in out-of-home advertising.
Source
bskyDisplayce launches three AI agents for DOOH advertising via MCP at Cannes Lions 2026ppc.landKey quotes
· 3 pulledDisplayce calls this new category Agentic DOOH - a framework in which specialised AI agents participate directly in media decision-making across the full advertising workflow.
The announcement was made on 25 June 2026 at the Cannes Lions International Festival of Creativity.
The company is positioning itself inside the agentic workflows that media agencies are beginning to adopt at scale.
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