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Gen Z's 'romanticizing hangovers' trend: A rebellion against wellness and optimization culture

This article explores a Gen Z social media trend where young people "romanticize" their hangovers — posting stylized, glamorized videos of themselves with dark circles, bedhead, and hangover symptoms as a badge of a fun night out. The trend is framed as a cheeky rebellion against the pervasive body optimization and wellness culture that pressures people to constantly look perfect and be productive. Rather than shame-spiraling, these creators embrace the messy aftermath of partying as a sign of youth, spontaneity, and living in the moment. The piece examines the cultural shift from the "girlboss" hustle era to a more carefree, anti-optimization attitude among Gen Z.

Alaina Demopoulos1h ago6 min readenInsight
Read on theguardian.com

Key quotes

Romanticizing my hangover bc I'm a young ho and that means I had a fun night
It's lowkey a beautiful thing
The trend is a cheeky rebuttal of body optimization culture

From the article

For young people, flaunting eye bags and bed rotting has become a cheeky rebuttal of body optimization culture
Continue reading on theguardian.com

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