What happens when SEO teams start owning revenue?
From the article
Marketing has always had a tendency to chase the newest acronym. SEO. GEO. AEO. AI search. Zero-click search. Every few months, there seems to be a fresh existential panic about how people discover brands online – usually accompanied by a flood of hot takes explaining why everything is about to change forever. Spend enough time […] The post What happens when SEO teams start owning revenue? appeared first on SALT.agency® .
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