A Digital PR Strategy for AI Search: Moving Beyond Link-Based SEO
A search marketing professional shares a digital PR strategy adapted for AI search engines. The article, framed as a conversation with industry veteran Alistair White, argues that traditional link-building matters less in the AI era and outlines a performance-based digital PR approach for marketing brands online. The strategy focuses on earning brand visibility through digital PR outreach rather than relying solely on backlinks for SEO.
Key quotes
I was wondering if you have any thoughts on performance based digital?
Yes, I have a load of thoughts on the topic.
From the article
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