AI search optimization: A guide to getting brands cited by ChatGPT, Gemini, and AI Overviews
AI search optimization is the practice of improving a brand's visibility in answer engines like ChatGPT, Gemini, and AI Overviews. The article explains how this differs from traditional SEO, noting that while traffic from AI tools is small, it is high-intent — with visitors from AI tools converting at roughly 11 times the rate of search visitors. The piece provides a comprehensive guide on defining, evaluating, and implementing AI search optimization strategies for marketers and content professionals.
Key quotes
Across more than 1,200 publisher and news sites, visitors referred by AI tools signed up at roughly 11 times the rate of search visitors, according to a Microsoft Clarity study.
AI search optimization is the practice of improving brands' odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews.
I'll even clearly outline how it differs from, but does not replace, SEO.
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