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Your buyer personas are broken: How AI has redefined the customer journey
Something has shifted. You can feel it in the numbers, even if you can’t fully explain why just yet. Traffic patterns look different. Content and campaigns that once did well now underperform. The playbook that worked two years ago has begun to deliver diminishing returns. The problem isn’t your content strategy; it’s that the customer […] The post Your buye
What happens when SEO teams start owning revenue?
Marketing has always had a tendency to chase the newest acronym. SEO. GEO. AEO. AI search. Zero-click search. Every few months, there seems to be a fresh existential panic about how people discover brands online – usually accompanied by a flood of hot takes explaining why everything is about to change forever. Spend enough time […] The post What happens when
Build for asking: How to make your content count in the age of AI search
The biggest thing to understand about AI search is this: AI doesn’t return pages. AI doesn’t drive clicks like normal search engines. What AI does is answer questions. While you’re reading this, a potential customer could be asking AI about a topic related to your product. They’re trying to understand a problem. They’re learning about […] The post Build for