Your buyer personas are broken: How AI has redefined the customer journey

Something has shifted. You can feel it in the numbers, even if you can’t fully explain why just yet. Traffic patterns look different. Content and campaigns that once did well now underperform. The playbook that worked two years ago has begun to deliver diminishing returns. The problem isn’t your content strategy; it’s that the customer […] The post Your buyer personas are broken: How AI has redefined the customer journey appeared first on SALT.agency® .