Versant Acquires Sports Tech Company Full Swing for $530 Million
By
Alex Weprin
Summary
Versant, the owner of Golf Channel, has agreed to acquire Full Swing, a sports technology company known for its advanced golf simulators and analytics software, for $530 million in cash. The deal, which is Versant's largest acquisition to date, will see Versant buy Full Swing from Bruin Capital and minority investors, bolstering Versant's Golf vertical and expanding its presence in sports tech and analytics.
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Key quotes
· 4 pulledVersant has cut an agreement for its biggest acquisition yet: a $530 million deal to acquire Full Swing, a sports technology company.
Full Swing is best known for its advanced golf simulators, tracking and analytics software, though it also plays in other sports like baseball.
Versant is paying $530 million in cash for the company, subject to customary purchase price adjustments.
The deal will bolster the company's Golf vertical, which is anchored by Golf Channel, arguably Versant's flagship sports pr
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