Versant Media Group Acquires Sports Tech Firm Full Swing for $530 Million

Versant Media Group has acquired sports tech firm Full Swing for $530 million in cash, expanding its portfolio of businesses operating outside of traditional linear TV.

Full Swing, which makes hardware and software used by consumers, competitive athletes, coaches, and commercial venues, had been owned by private equity firm Bruin Capital and a group of minority investors.

After completing its spin-off from Comcast earlier this year, Versant said it was aiming to derive at least half of its revenue from non-linear TV sources.