Versant Media to Acquire Golf Tech Firm Full Swing for $530 Million
By
Brian Steinberg
Summary
Versant Media, the company behind Golf Channel and GolfNow, announced plans to acquire Full Swing, a sports technology firm specializing in golf simulators and performance data, for $530 million in cash from Bruin Capital and minority investors. The acquisition aims to strengthen Versant's direct-to-consumer golf business, reflecting a broader trend of media companies diversifying revenue streams beyond traditional advertising and subscriptions.
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Key quotes
· 2 pulledIn an era when more traditional media companies are looking beyond the usual flows of revenue, Versant on Monday unveiled plans to purchase Full Swing...
The purchase will bolster Versant's growth in the direct-to-consumer golf space.
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