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First reported by The Hollywood Reporter
Versant Acquires Sports Tech Company Full Swing for $530 Million

Versant Media to Acquire Golf Tech Firm Full Swing for $530 Million

By

Brian Steinberg

5h ago· 2 min readenNews

Summary

Versant Media, the company behind Golf Channel and GolfNow, announced plans to acquire Full Swing, a sports technology firm specializing in golf simulators and performance data, for $530 million in cash from Bruin Capital and minority investors. The acquisition aims to strengthen Versant's direct-to-consumer golf business, reflecting a broader trend of media companies diversifying revenue streams beyond traditional advertising and subscriptions.

Source

VarietyVersant Media to Acquire Golf Tech Firm Full Swing for $530 Millionvariety.com

Key quotes

· 2 pulled
In an era when more traditional media companies are looking beyond the usual flows of revenue, Versant on Monday unveiled plans to purchase Full Swing...
The purchase will bolster Versant's growth in the direct-to-consumer golf space.
Snippet from the RSS feed
Versant Extends Golf Game With Plans to Acquire Full Swing for $530 Million

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