Meta spins off VR fitness app Supernatural into independent company after $400M acquisition and FTC battle
By
Cristian Dina
Summary
Meta spent approximately $400 million to acquire Within, the studio behind the VR fitness app Supernatural, after an eight-month antitrust battle with the FTC that included Mark Zuckerberg's testimony in court. Less than three years later, Meta is spinning Supernatural off into a new independent company called Supernatural Health, led by the app's original founders. A new version of the app will launch this autumn on the Meta Quest platform.
Source
bskyMeta spins off VR fitness app Supernatural into independent company after $400M acquisition and FTC battlethenextweb.comKey quotes
· 5 pulledMeta fought an eight-month antitrust battle with the Federal Trade Commission for the right to acquire Within, the studio behind the VR fitness app Supernatural.
The deal was reportedly worth around $400 million.
Less than three years later, Meta is handing it back.
Supernatural will spin off into a new independent company called Supernatural Health, led by the app's original founders.
A new version of the app will launch this autumn on the Meta Quest platform.
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