Meta launches paid subscriptions for Instagram, Facebook, and WhatsApp globally, tests AI and creator plans
By
Sarah Perez
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Summary
Meta is rolling out paid subscription plans for Instagram, Facebook, and WhatsApp globally, priced between $2.99 and $3.99 per month, offering extra features like profile customization, super reactions, and story insights. The company is also testing new subscription offerings for businesses, creators, and Meta AI users under its broader "Meta One" subscription brand, signaling a major shift toward monetizing its core social platforms through recurring revenue.
Key quotes
· 3 pulledMeta is doubling down on its subscription offerings.
On Wednesday, the social networking giant announced it's now rolling out its consumer subscription plans globally for its flagship apps.
For a few dollars per month, consumers subscribing to Instagram Plus ($3.99/mo), Facebook Plus ($3.99/mo), or WhatsApp Plus ($2.99/mo) will gain access to extra features, like profile customization, super reactions, and story insights.
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