Versant Media Invests in Microdrama Streaming Platform GammaTime
By
Brian Steinberg
The bagel they save for the regulars. Don't skim, savour.
Summary
Versant Media, the media company spun off from NBCUniversal that owns MS NOW and CNBC, has invested in GammaTime, a microdrama streaming platform, as part of a Series A funding round. The partnership will involve GammaTime developing original content with top showrunners and utilizing content from Versant's entertainment library. The deal signals growing investment in the microdrama category.
Key quotes
· 2 pulledVersant's investment is a turning point for GammaTime and the category.
Versant Media wants to sweat the short stuff.
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