Roku Plans to Expand Streaming Ads Using Generative AI for Small Businesses
By
Janko Roettgers
8mo ago· 4 min readenNews
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Summary
Roku is planning to use generative AI to dramatically expand the number of advertisers on its streaming platform, enabling smaller businesses to create video ads that will make streaming ads resemble social media feeds with more diverse and potentially AI-generated content.
Key quotes
· 3 pulledRoku's secret weapon for this is generative AI
ads on streaming could soon look a lot more like those on your Instagram feed
Roku will encourage mom-and-pop businesses to use generative AI to make video ads
Roku will encourage mom-and-pop businesses to use generative AI to make video ads that will run on its streaming service.
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