Versant Acquires Tiger Woods-Backed Golf Simulator Company Full Swing for $530 Million
By
David Rumsey
Summary
Versant, the parent company of Golf Channel, is acquiring Full Swing — a golf simulator company backed by Tiger Woods — for $530 million. Tiger Woods invested in Full Swing in 2015 and has served as an ambassador. Full Swing's technology powers TGL, the indoor team golf league co-founded by Woods and Rory McIlroy, which uses virtual holes projected onto a massive high-tech screen at the SoFi Center in South Florida. Full Swing is also the official licensed simulator of the PGA.
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Key quotes
· 3 pulledVersant, parent company of Golf Channel, is going bigger on golf by buying the golf simulator company Full Swing for an eye-popping $530 million.
Tiger Woods invested in Full Swing in 2015 and has been an ambassador for the company ever since.
Its technology powers TGL, the indoor team golf league founded by Woods and Rory McIlroy that completed its second season in March, using virtual holes projected onto a 53-feet-tall high-tech screen at the 1,500-seat SoFi Center in South Florida.
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