Stanford professor Steve Blank: The most common fatal mistake startup founders make is not researching customers first
By
Tom Huddleston Jr.
Summary
Stanford professor and serial entrepreneur Steve Blank identifies the most common fatal mistake new founders make: failing to research prospective customers before deciding what business to build or what products to offer. Blank emphasizes that entrepreneurs should first understand customer needs rather than starting with a business idea and then trying to find an audience for it.
Source
bskyStanford professor Steve Blank: The most common fatal mistake startup founders make is not researching customers firstcnbc.comKey quotes
· 2 pulled[I've] seen this a million times
Not researching your prospective customers or clients before deciding what kind of company you want to build, and the products or services you'll offer
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