Common Foundational Sales Mistakes That Founders Make and How to Correct Them
By
jmvldz
9mo ago· 6 min readen
100/100
Golden Brown
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Summary
The article identifies a common foundational error in sales approaches that founders make, causing discomfort and poor results in sales calls. It challenges the misconception about what truly causes someone to buy something and promises to reveal 11 signs that indicate when someone has the wrong approach to sales.
Key quotes
· 3 pulledI have now watched hundreds of founders' sales calls. And in every single founder's call, I find the same foundational error playing out in a thousand different ways.
It causes the founder (and the potential customer) a world of pain. If you feel uncomfortable selling, or if your sales calls don't feel smooth, this is probably why.
We all seem to have the most basic misconception about sales, a backwards idea of what causes someone to buy something, or what causes a deal to happen.
And 11 signs you've got it backwards
