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Why Airbnb, Slack, and Stripe Nearly Failed by Almost Saying Yes to the Wrong Customer

By

Jordan Rivera

4d ago· 8 min readenInsight

Summary

The article explores a critical startup lesson through the stories of Airbnb, Slack, and Stripe: the danger of saying "yes" to the wrong customer early on. In 2010, Airbnb was nearly broke when a large corporate client offered a lucrative deal that would require pivoting toward corporate housing. CEO Brian Chesky refused, a decision that saved the company's original vision. The piece examines the pattern of how early-stage startups can be killed by customers who come with money but demand fundamental changes to the product, and why resisting that temptation is harder than it seems.

Source

Hacker NewsWhy Airbnb, Slack, and Stripe Nearly Failed by Almost Saying Yes to the Wrong Customersiliconopera.com

Key quotes

· 3 pulled
The pitch was essentially: customize your platform for our needs, move toward corporate housing, and we'll make you viable.
Chesky said no. Not politely declined. No.
That decision is easy to admire in retrospect, with
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Airbnb, Slack, and Stripe each nearly died in year one by almost saying yes to the wrong customer. Here's the pattern, and why it's harder to avoid than it look

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