Hasbro Faces Backlash Over AI Voice Clauses in Peppa Pig Child Actor Contracts
By
Jake Kanter
Summary
Hasbro, owner of the Peppa Pig brand, is facing backlash for including AI clauses in contracts for child actors on the animated series. The new terms require young performers to sign over their voices to artificial intelligence, allowing Hasbro to use AI-generated voice replicas. Industry sources note that such AI clauses are becoming more common in children's entertainment contracts, but the move has sparked particular controversy given Peppa Pig's beloved status and the ethical implications of using child actors' voices for AI training.
Source
DeadlineHasbro Faces Backlash Over AI Voice Clauses in Peppa Pig Child Actor Contractsdeadline.comKey quotes
· 3 pulledIndustry sources said AI clauses are now frequently appearing in kids' contracts on TV and film projects, but Hasbro's embrace of the terms on Peppa Pig has become a lightning rod for controversy.
Peppa Pig is famed for her love of jumping in muddy puddles, but the company behind the hit children's TV series has created a different kind of splash with its approach to AI.
Hasbro, the U.S. entertainment giant that acquired the Peppa Pig brand in 2019, is asking child actors on the animated series to sign over their voices to artificial intelligence under new contract terms.
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