Hasbro Launches Sixth Wall AI Studio to License Characters with Original Voice Actors
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Alex Weprin
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Summary
Hasbro is launching Sixth Wall, an AI studio that will allow third-party companies to license its stable of characters (including Mr. Potato Head, Optimus Prime, and Cobra Commander) for AI-powered experiences. Notably, Hasbro is working with the original voice actors for these characters to ensure authorized, voice-authenticated deployments, aiming to combat the proliferation of unauthorized AI-generated versions of its IP across various platforms.
Key quotes
· 3 pulledEvery IP owner looks at all of the millions of unauthorized versions of their characters on other tech platforms.
Hasbro is working with real voice actors, including the original voice actors for many of its most popular characters, to help it do so.
Hasbro is launching its own AI studio called Sixth Wall, which will enable the toy giant's stable of characters to be deployed by third parties across the new experiences that the technology allows for.
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