ElevenLabs Licenses Stan Lee's Voice and Likeness for AI-Powered Commercial Marketplace
By
Corbin Bolies
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· 2 sourcesElevenLabs has licensed the late Stan Lee's voice and likeness from Stan Lee Universe for its Iconic Marketplace, allowing companies to use AI-generated versions of the Marvel Comics legend for commercial purposes, Variety reported. The voice model was crafted from professional recordings to capture Lee's characteristic wit and warmth, according to coverage on bsky. The partnership raises questions about AI's role in resurrecting deceased celebrities' personas for brand use, Variety noted.
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Summary
ElevenLabs has struck a deal with Stan Lee Universe to license the late Stan Lee's voice and likeness for its Iconic Marketplace, allowing companies to use AI-generated versions of the Marvel Comics legend for commercial purposes. The partnership raises questions about AI's role in resurrecting deceased celebrities' personas for brand use.
Key quotes
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