Disney and OpenAI Sign Licensing Deal for Sora Video Generator to Use Marvel, Pixar, and Star Wars Characters
By
Richard Lawler
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· 2 sourcesDisney and OpenAI have signed a three-year licensing agreement allowing OpenAI's Sora video generator to create user-prompted social videos featuring over 200 characters from Disney, Marvel, Pixar, and Star Wars franchises, The Verge reported. The fan-inspired videos will be available on Disney+, according to Hacker News. Disney CEO Bob Iger emphasized responsible use of AI while extending Disney's storytelling reach, and the partnership also includes Disney using ChatGPT Enterprise and OpenAI APIs company-wide for new products, per Hacker News.
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Summary
Disney and OpenAI have signed a three-year licensing agreement that allows OpenAI's Sora video generator to create user-prompted social videos featuring over 200 characters from Disney, Marvel, Pixar, and Star Wars franchises. The deal represents a major partnership in generative AI for entertainment content, with Disney CEO Bob Iger emphasizing responsible use of AI while extending the reach of Disney's storytelling. The collaboration will enable Sora to generate short videos featuring iconic characters from Disney's extensive intellectual property portfolio.
Key quotes
· 3 pulledThe rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works
A new three-year licensing agreement announced between Disney and ChatGPT operator OpenAI will allow the Sora video generator to create 'user-prompted social videos' that feature more than 200 characters from Disney, Marvel, Pixar, and Star Wars
Disney and OpenAI's three-year licensing deal brings over 200 characters from the MCU, Pixar, and Star Wars to ChatGPT Images and Sora
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